Whether your clients are first-timers or seasoned homebuyers, it’s important to keep the transaction as stress-free as possible for them. Follow these three steps after the inspection report comes back to guide your buyers and help them make informed d… Continue reading
Have you noticed that your real estate business has been slowing down lately? Are you putting out content to the sound of crickets? If so, it is likely that your brand is missing the mark! Here’s how to hit the refresh button on your real estate brandi… Continue reading
When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and what the winning agent did right. Continue reading
Clear your cookies. Delete your browsing history. Switch to Incognito. Google is poised to bring the power of aggregation to real estate. First, a little history. Continue reading
When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b… Continue reading
Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really b… Continue reading
Purchase season is approaching, which means agents are preparing themselves for the busiest—and potentially most profitable—time of year. So what habits do agents and industry professionals implement to make the most of the season? Continue reading
Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold… Continue reading
If you’re intimidated by the prospect of walking up to complete strangers and talking about your job, try one of these natural conversation-starters to get the ball rolling. Continue reading
Simon Sinek is a best-selling author, visionary thinker and captivating speaker who wants us all to find fulfilling and lasting work. Continue reading