Tag Archives: agent

TopOffer.com eliminates seller-paid commissions by charging buyers

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In a new model launched at SXSW, TopOffer.com charges buyers 3 percent commission: 2.5 percent for the company and 0.5 percent to the buyer’s agent. Continue reading →

How Keller Williams leverages data to boost AI-powered tech

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Fueled by 180,000 agents worldwide, Keller Williams has been quietly leveraging its data to boost artificial intelligence-powered technology. Continue reading →

Stop worrying already — tech is NOT going to replace you

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Until the technology exists to replace human ingenuity and empathy, agents need to stop obsessing over what they think will replace them. Leverage technology to increase your efficiency, communicate better with your clients, help you cover a larger pro… Continue reading →

WATCH: Kiss real estate — as we know it — goodbye

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We are on a new path of exciting innovations and opportunity, with real estate agents and brokers at the forefront. Our industry is ready for those who are eager to uncross their arms and embrace these advancements — what side of change do you want to … Continue reading →

Why your ‘999’ price strategy is only fooling you

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Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading →

Still wondering why service trumps tech? Ask Blockbuster

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You can’t be full of yourself, provide poor service, a poor environment and “charge late fees” when customers expect to be delighted. Ours is a service industry where hubris has no place, and we ought to focus on the end user. Don’t believe us? You mig… Continue reading →

A simple checklist sellers should use before every showing

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Spend some time making sure sellers understand that a successful and quick sale depends on them staying in front of showings so the home really shines. Here are a few ways to make sure your sellers are putting their best house forward. Continue reading →

WATCH: Why data matters

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How can the industry use data as a lens to raise the bar on the overall consumer experience? Celeste Starchild, realtor.com, shares why the consumer is her “why” onstage at Inman Connect New York.  Continue reading →

WATCH: From idea to successful marketing campaign

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Shay Hata shares how she contacts her clients with relevant information — on the daily. David Marine talks about how he married passion with message and some cute little pups. Find out how they’ve nailed implementation onstage at Inman Connect New York… Continue reading →