InsideRE’s use of the word “bold” and the color purple in a rebrand of the product formerly known as kvCORE make its branding “confusingly similar” to KW’s BOLD product, the company claimed. Continue reading
In addition to subtle tweaks to the company’s logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an ‘end-to-end homeownership experience.’ Continue reading
If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect choice. Continue reading
Refresh your real estate brand for the new year with a branding health check-up list from coach Darryl Davis. Continue reading
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building. Continue reading
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading
While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make. Continue reading
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading
Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing. Continue reading
Investing time and effort into community involvement, The Agency’s Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate. Continue reading