The top things we learned about luxury at ICLV 2021

From where the market is headed to how to succeed with authenticity in marketing and branding, this year’s Luxury Connect packed a punch. Inman unpacks the event. Continue reading

Trying to level up in luxury? Lead with something clients can’t Google

At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales. Continue reading

Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

3 real estate leaders share how to hit the bullseye on your rebrand

Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading

A new wave of luxury buyers: Business models and trends to watch

The new wave of luxury real estate buyers has changed the playing field. The good news is that top luxury professionals in the industry have insights that’ll help you take advantage of the opportunities it presents. Continue reading

New Insights into Luxury Connect: Who’s speaking and about what?

It’s getting harder for luxury agents and brokers to balance sellers’ expectations with buyers’ demands. And to make things more comprehensible and easier, we’re unpacking it all at Luxury Connect, Oct. 25-26. Here’s a sneak peek at how we’re going to … Continue reading

Update: Announcing the agenda for Luxury Connect

The Luxury Connect agenda is action packed. From inspiring insights onstage to amazing networking opportunities offstage, you’ll have every chance to learn from and network with top producers from across the country. Grab your ticket now before prices … Continue reading

Best practices on building your digital brand

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak. Continue reading

WATCH: Industry experts on relationships, data and connecting with your customer

To highlight some of the key takeaways from the roundtable discussions during Luxury Connect, the conversation leaders recapped the best ideas and inspiration that came out of the session. Continue reading

WATCH: Industry experts on relationships, data and connecting with your customer

To highlight some of the key takeaways from the roundtable discussions during Luxury Connect, the conversation leaders recapped the best ideas and inspiration that came out of the session. Continue reading