The next class of luxury homesellers is younger than you might think

In 2020, nearly half of homesellers were classified as baby boomers or the silent generation, but through the next year, a whopping 80 percent of luxury sellers will be millennials and Gen Xers. Continue reading

Got your first celebrity client? 6 tips for making an impression

Helping celebrity clients find their dream homes can be tricky. What’s the right approach? How can you impress? Who’s the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business. Continue reading

3 assets high-net-worth buyers are looking for in (all) their properties

These three facets of home design are critical to high-net-worth buyers now, and they will be into the future, says founder and CEO of The Agency Mauricio Umansky. Continue reading

What real estate agents need to know about stair lifts 

If your buyers have mobility issues, or even reservations about having stairs, here’s what you need to know to suggest stair lifts as an alternative means of traveling safely between levels. Continue reading

What real estate agents need to know about stair lifts 

If your buyers have mobility issues, or even reservations about having stairs, here’s what you need to know to suggest stair lifts as an alternative means of traveling safely between levels. Continue reading

Elon Musk takes final ‘Earthly possession’ off the market

Since vowing to unload all “Earthly possessions,” Elon Musk has sold nearly $100 million worth of real estate since 2020. But he can’t seem to part ways with this Bay Area gem. Continue reading

These are the 30 top real estate agents in Hollywood right now

‘The Hollywood Reporter’ on Wednesday named Aaron Kirman, Fredrik Eklund and Jade Mills among the top 30 luxury agents in Los Angeles. Continue reading

How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading

SEE: First pictures of SERHANT’s new state-of-the-art Soho office

Boasting studios for podcasting and video production, Ryan Serhant’s flagship brick-and-mortar office in Manhattan aims to reimagine the modern brokerage. Continue reading