The meaning of luxury: What agents can learn from the Kardashian homes

Check out some of the famous family’s most iconic homes along with some of their newer real estate purchases and consider the way their homes reflect their changing brands and lifestyles. Continue reading

Regroup, reuse, recycle: How to recalibrate your marketing mid shift

What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful Continue reading

What is the government’s role in housing? The Real Word

This week, Byron Lazine and Nicole White discuss NAR chief economist Lawrence Yun’s recent testimony to Congress and 2022’s biggest residential real estate transactions (so far). Continue reading

Wrong predictions, rate jumps and what’s (maybe) still to come

In as much as economists expected rates to rise this year, nobody anticipated how fast they would rise. So what went wrong? Matthew Gardener, chief economist for Windermere Real Estate, lays out what happened and what’s next. Continue reading

Let’s talk: Nail the forgotten art of the buyer consult

Mastering the buyer’s consult establishes credibility with clients and helps agents find the most motivated buyers with the highest intent to transact. Team leader Tom Toole offers a refresher on this important skill. Continue reading

Bringing sexy back: How to get your listing noticed now

The days of the hands-off, zero DOM market are over. According to broker Troy Palmquist, it’s time to get back to what we do best: Getting those listings noticed.
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Cheat Sheet: 9 essential real estate reads you need right now

The library is open, with 9 reads selected by Jimmy Burgess and guaranteed to inspire you and grow your business during the shift. This ultimate cheat sheet will motivate you to get back on track with the basics and give you the tools you need to carve… Continue reading

How to nurture pessimistic buyers to the closing table

The last couple of years have taken an emotional toll on hopeful homebuyers, and current interest rate and inflation increases aren’t helping. The Agency’s Santiago Arana offers strategies to help your potential homebuyers manage their expectations and… Continue reading

Circa 1970: What agents need to know about housing styles in the disco age

Housing stock from the 1970s blends holdover aesthetics from the 1960s with a new emphasis on organic and global elements. Gerard Splendore offers a guided tour through homes from “the decade that taste forgot.” Continue reading