Got your first celebrity client? 6 tips for making an impression

Helping celebrity clients find their dream homes can be tricky. What’s the right approach? How can you impress? Who’s the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

3 assets high-net-worth buyers are looking for in (all) their properties

These three facets of home design are critical to high-net-worth buyers now, and they will be into the future, says founder and CEO of The Agency Mauricio Umansky. Continue reading

Need a break? 3 systems that’ll automate your business growth

The ability to leverage systems to scale growth is what elevates top producers from every other agent. Follow these tips to automate your business, fuel your growth and avoid burning out.  Continue reading

How YouTube’s algorithm can make or break your real estate business

Some agents are making thousands on ad revenue from YouTube and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform’s technology. Continue reading

Offerpad launches Kansas City, St. Louis markets in ongoing expansion

The iBuyer’s two new metros were the first since since the company went public earlier this month. Columbus, Ohio, is next on the list. Continue reading

Knock now in 65 markets after expansion into Portland, Oregon

Knock has expanded into Portland as well as five other metros in Oregon and Washington, the homeownership startup announced on Monday. Continue reading

Creating value in your business? It’s all about integrity

If you cut corners, fudge numbers, or break the rules, expect to be busted. It will kill the deal or deflate your valuation. Don’t put your biz up for sale if there’s rot in the basement. Continue reading

Showingtime’s offer management platform sees surging interest

Real estate professionals in the U.S. and Canada used ShowingTime’s Offer Manager to handle more than 120,000 offers over the past year. Continue reading

Watch: How and why CEO of Tomo is taking on big banks

What’s really standing in the way of mortgage processes from becoming simpler, easier, and faster? Schwartz explains it all in a candid conversation with Brad Inman. Continue reading