Robert Reffkin gets real at Compass REtreat: ‘Hope is not a strategy’

At his company’s annual REtreat in Atlanta, Compass CEO Robert Reffkin used his keynote to give an honest and intimate review of his company’s post-IPO performance and cast a vision for the future. Continue reading

Prevu acquires lending assets of shuttered competitor Reali

Technology-forward real estate brokerage Prevu has acquired the remaining lending service assets of its collapsed West Coast competitor, San Mateo, California-based Reali. Continue reading

Mortgage demand hits lowest level in 25 years as rates keep rising

With a Fed meeting looming next week, rates on 30-year fixed-rate mortgages have surged well past the 7 percent threshold, a Mortgage Bankers Association survey released Wednesday shows. Continue reading

Give ’em pumpkin to talk about: 13 scary-good Halloween marketing ideas

This weekend is the perfect time to go a little over the top with Halloween decorations, put on your costume, hand out candy to the neighborhood children and generate a little buzz for your business. Continue reading

You have seconds to win prospects over. Here’s what to say

You only have a few precious seconds before your prospects decide whether to hang up or hang on. Don’t misuse that valuable time. Follow these five steps from team leader Carl Medford, and you’ll be able to talk your way from lead to client. Continue reading

How to close 15 deals between now and the new year

The market determines your strategy, not your success. There’s three months left in 2022, and if you put in the work — despite setbacks and oppositions — you have time to close 15 deals. Here’s how. Continue reading

HomeLight raises real estate agent referral fee to 33%

The real estate tech firm says it will use the increase on new marketing channels and product changes while a critic says high referral fees lead agents to inflate commissions and skimp on service. Continue reading