Author Archives: Bernice Ross

7 hot, hidden real estate trends savvy agents need to know

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New Western’s recent survey of their users uncovered seven hidden trends that virtually no one is discussing. Capitalizing on these trends can give you a huge competitive edge in your market.  Continue reading →

The bombshell real estate lawsuit has just exploded

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With the stakes higher than ever in Moerhl, the real estate industry is facing significant upheaval in terms of how listing and selling agents are compensated. As both Realtors and homeowners await the outcome, the defendants’ next moves — settlement, … Continue reading →

ChatGPT picked favorites from 10 commission objection scripts

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If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others… Continue reading →

Flipping houses is dead. Today’s hot new strategy is ‘house hacking’

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“America’s #1 Money Mentor” and HGTV’s Chris Naugle sits down with Bernice Ross in this video interview to give the inside scoop on the hottest investment strategy for today’s market. Continue reading →

‘Do I need to disclose?’ Even more queries ChatGPT can’t answer

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ChatGPT can be a useful tool, but it spits out a lot of bad advice, writes Bernice Ross. In Part Two of the series, find out what seller information the AI gets wrong. Continue reading →

‘How’s the neighborhood?’ 5 buyer queries ChatGPT gets really wrong

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AI is useful, but it’s far from perfect. Here are five common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation. Continue reading →

Too much competition? 10 branding insights to get you noticed

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A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading →

This little-known niche helps charities (and agents) get paid

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Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well. Trainer and author Bernice Ross talks to Cami Baker about this little-understood marketing strategy. Continue reading →

How to put AI to work to make more money in your real estate business

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ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading →