While digital devices inflict harm on our brains and our children’s brains, screen time also harms our real estate business as it removes opportunities for genuine connection and enjoyable experiences. Here’s why you should cut back on digital and a fe… Continue reading
When a potential seller says, “We have to net X from our sale,” do you know exactly how to respond? Below are three scripts to help you overcome this and other common pricing objections to price the property right. Continue reading
What do you need in your listing toolbox for 2019 to ace out the competition? The winning combination is taking the best of the old and blending it with two cutting-edge tech tools that your competitors don’t use. Continue reading
Do you always seem to get stressed out during the holidays? If so, these tips will help you dump the angst and have your best holiday season ever. Continue reading
Have you ever had a totally bizarre or frightening showing? If you’ve been in the business any length of time, you probably have. In my 30-plus years in real estate, I can safely say Melanie Hurwitz holds the bragging rights to the worst showing ever. … Continue reading
No matter how hard real estate agents might attempt to dodge transaction issues, Murphy’s law sometimes wins — and it’s still the agent’s responsibility to make sure the transaction closes, regardless of what precipitated the problem. Continue reading
Consumers are aware that interest rates are increasing, but very few understand how costly these seemingly small increases can be over the life of a 30-year mortgage. It’s your job, as an agent, to explain to buyers why they need to buy right now. Continue reading
As we transition from a seller’s market to a flat or buyer’s market, you must shift your strategy to focus on how to deal with price depreciation rather than price appreciation. Here’s what to do if prices take a plunge in your area. Continue reading
Are you superstitious? What about your clients? Having a knowledge of astrology, feng shui and numerology might not be your thing, but often it can be a boon to your business if you pay attention to whether these belief systems matter to your clients. Continue reading
When times are tough, or you need the money, it may be tempting to lower your standards to work with a client whose way of approaching their transaction is clearly out of alignment with your personal integrity. More often than not, this choice results … Continue reading