The ‘lock-in effect’ is real. Lean into it to generate more leads

Author and trainer Bernice Ross talks to distressed property expert Rick Sharga about the interest rate lock-in effect, how it’s impacting current buyers and sellers, and where the market is headed next. Continue reading

New Western trends report has all the answers for savvy investors

New Western’s latest Flip-Side report has good news for the single-family investor. Real estate expert and trainer Bernice Ross interviews Kurt Carlton, the president and co-founder of New Western, to get all of the valuable insights the report has to … Continue reading

What agents need to talk about when they talk about commissions

Now that Anywhere has announced a deal on the bombshell commission lawsuits, it’s time to take a look at the way you communicate with buyer clients moving forward. Trainer and author Bernice Ross offers a step by step guide to make sure you’ve got your… Continue reading

NAR’s muddled messaging still can’t keep up with the facts

As the industry reels from The New York Times investigation into sexual harassment at the National Association of Realtors, Bernice Ross pored over the ever-changing response to the scandal. Continue reading

What’s next if NAR loses those bombshell lawsuits?

The most explosive damage to the National Association of Realtors and the overall industry will result if the defendants lose one or both so-called bombshell lawsuits. Author and trainer Nancy Ross breaks down the possible repercussions. Continue reading

Are your real estate clients truly satisfied? Here’s how to make sure

The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don’t go according to plan, trainer Bernice Ross writes. Continue reading

Sexual harassment claims against NAR may not be settled just yet

Last week at Connect, Brad Inman dropped the biggest bombshell of the conference when he told a rapt audience about a text message he’d received involving The New York Times, Bernice Ross writes. Continue reading

12 rules of the road for new (and experienced) agents 

The road to real estate success is paved with strong connections, integrity and a genuine focus on client needs, trainer and coach Bernice Ross writes. Continue reading

Stop paying 35-40% to the portals for leads

Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost. Continue reading