Author Archives: Cara Ameer

5 myths your sellers probably believe

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What the data says, what an agent recommends and what the seller wants are often three different things. Here are five of the biggest discrepancies between expectations and reality. Continue reading →

7 things buyers love to point out in the final walk-through

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Don’t let last-minute snafus crimp your clients’ real estate transactions. Anticipate what could go wrong, and pay attention to the details to ensure walk-throughs are non-events. Continue reading →

8 real estate myths that need to be busted for good

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What consumers think they know about the real estate industry creates false perceptions of a profession that is often surrounded by damaging assumptions. Make it your mission to debunk these consumer-held falsehoods. Continue reading →

10 rules for hosting an open house for another agent

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Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents mus… Continue reading →

More than a house-hunter: The many (many!) roles of an agent

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What do agents do to earn their keep? As consumers question agents’ value, it’s worth noting the duties agents perform outside of showing, selling and listing. Continue reading →

How to suss out the ‘looky-loos’ from actual prospects

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As agents, we often have to deal with insincere people who are not serious about purchasing or selling properties. Here’s how to spot them and prevent them from wasting your precious time. Continue reading →

Location, location, location! 7 creative ways to offset imperfect locale

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Not all properties can have that defining quality of being in a prime location. But there are ways to be honest and creative in marketing these kinds of places. A prime driver behind this approach is understanding what’s important in buyers’ hierarchy … Continue reading →

Buyers thinking new build? 10 facts they should know first

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As the adage goes, buyers don’t know what they don’t know. Welcome to construction 101. Here are 10 next-level truths you should tell any buyer clients who are thinking about building new.
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Where’s a real estate agent’s place in polarized times?

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A real estate agent’s role is that of a leader, ambassador, problem-solver — a pillar of the community. When times are tough, issues are polarizing, and clients could fall on either side, agents need to lead, inspire and unify. Continue reading →

How to crush problematic agent behavior before it kills your deal

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Managing clients throughout the buying or selling process requires 100 percent laser focus to get the deal done. Throw a challenging agent on the other side of the transaction, and you’re likely to encounter deal-killers along the way. Here are some of… Continue reading →