What consumers think they know about the real estate industry creates false perceptions of a profession that is often surrounded by damaging assumptions. Make it your mission to debunk these consumer-held falsehoods. Continue reading
Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents mus… Continue reading
What do agents do to earn their keep? As consumers question agents’ value, it’s worth noting the duties agents perform outside of showing, selling and listing. Continue reading
As agents, we often have to deal with insincere people who are not serious about purchasing or selling properties. Here’s how to spot them and prevent them from wasting your precious time. Continue reading
Not all properties can have that defining quality of being in a prime location. But there are ways to be honest and creative in marketing these kinds of places. A prime driver behind this approach is understanding what’s important in buyers’ hierarchy … Continue reading
As the adage goes, buyers don’t know what they don’t know. Welcome to construction 101. Here are 10 next-level truths you should tell any buyer clients who are thinking about building new.
Continue reading
A real estate agent’s role is that of a leader, ambassador, problem-solver — a pillar of the community. When times are tough, issues are polarizing, and clients could fall on either side, agents need to lead, inspire and unify. Continue reading
Managing clients throughout the buying or selling process requires 100 percent laser focus to get the deal done. Throw a challenging agent on the other side of the transaction, and you’re likely to encounter deal-killers along the way. Here are some of… Continue reading
No matter what you do, there is no magic pill when it comes to old-school versus new-school prospecting methods. New opportunities truly arise out of a diversity of marketing techniques. Continue reading
Buyers often want to charge full throttle into the homebuying process with a “penny-pinching” mindset, but agents can save these clients money and heartache by taking the time to explain how shortsighted and expensive these corner-cutting tactics can be. Continue reading