What this YouTube feud can teach you about mentor relationships

Millions watched as the feud between beauty influencers Tati Westbrook and James Charles unfolded on YouTube. Love them or hate them, this debacle illustrates a powerful principle in mentoring relationships: Always treat your mentor well. Continue reading

5 quick Memorial Day marketing ideas for agents

Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
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Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading

Lesson Learned: Find your tribe

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Washington, D.C., broker Keri Shull shares why surrounding yourself with the right colleagues is ever… Continue reading

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading

Lesson Learned: Relationships are everything

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, principal and co-founder of REAL New York Robert Rahmanian. Continue reading