Author Archives: Diana Zaya

3 indie real estate brokerages that are breaking the mold

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Pushing boundaries and changing the status quo, these three independent brokerages offer ideas for moving your own business forward. Continue reading →

5 steps to nail your end-of-year recruitment goals

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Consultant Diana Zaya writes that establishing a structured recruitment process, utilizing diverse sources for finding potential agents, and effectively communicating your brokerage’s value proposition, you can attract agents who are ready for change a… Continue reading →

‘You’re so vain’: The illusion created by vanity metrics

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Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition, according to consultant Diana Zaya. Continue reading →

5 effective prospecting strategies to take you beyond cold calling

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Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading →

Data storytelling: The key to smarter agent recruitment

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Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making. Continue reading →

How to create compelling email messaging that recruits every time

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Ready to hook a few new recruits that will take your team to the next level? Expert Diana Zaya offers these tips to craft the perfect email template campaign that will showcase your brokerage’s best features Continue reading →