Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. Continue reading

How transactions can reinvent the client experience

Who cares about the real estate client experience? Brokers do. They’ve got CRM tools coming out the wazoo. Agents do. They answer phone calls on family vacations. Administrators do. They work overtime to keep everyone up-to-date. Buyers do. They need … Continue reading