Author Archives: Jay Thompson

‘Honey, stop the car!’ 12 listing description cliches we’re over

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In addition to the silly and useless “Honey, stop the car!” here are a few other old, tired and confusing terms that agents really need to retire.  Continue reading →

Why IDX is still a valid part of your lead generation strategy

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Last week, “Agents, it’s time to forget IDX as part of your lead generation strategy” was reposted here on Inman News. Although there were some undeniable truths, to proclaim an IDX site as “antiquated,” that “the big players” have won, “you simply can… Continue reading →

3 lessons I’ve learned in my post-real estate life

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It’s been a year since I retired, and with time comes clarity. In my post-real estate life, despite the miles traveled, the histories encountered and the ideological differences faced, I’ve learned that humans are remarkably similar. And we can draw fr… Continue reading →

Remember manifestos? Here’s why it’s time to bring them back

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You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. … Continue reading →

How to build brand awareness as a newbie agent

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Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading →

What makes Inman Connect a must-attend event?

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Regular columnist Jay Thompson estimates he’s been to well over a dozen Inman Connects. Why? What compels someone to attend the same conference, sometimes twice a year, across more than a decade? Find out here. Continue reading →

60+ homeowner content ideas that’ll keep ’em coming back for more

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Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading →

We’re better than this: Stop trolling other Realtors

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In case you missed it, when the National Association of Realtors announced that President Donald Trump would speak at NAR Midyear, trolling from both sides of the aisle ensued. Here’s why it’s not only unprofessional, but also against the Code of Ethic… Continue reading →

5 steps for getting more social media ‘likes’

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Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading →