Author Archives: Jessi Healey

Getting social: 7 steps for exploring emerging platforms

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Keen on venturing into a new social media platform? Jessi Healey provides an instructive, step-by-step guide to acquaint you with the latest digital offerings. Continue reading →

Beyond Threads: Other new social media apps to try

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Social media moves quickly, both the trends and the technology itself. Jessi Healey shares some new, exciting social media platforms for real agents to explore. Continue reading →

Why Threads is the next big thing for real estate agents

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Have you heard about the new app Threads? Jessi Healey explains why you should think about joining now while it’s still the hot new thing in social media. Continue reading →

Agents weigh in on the (ongoing) door-knocking debate

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Amid rising gun violence, real estate agents are debating the continuation of door-knocking, a traditional practice. Opinions are split, as some advocate for caution, while others suggest it’s time to halt the practice due to safety concerns. Continue reading →

Your business shouldn’t advertise for Memorial Day. Here’s why

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Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn’t appropriate over May’s annual three-day weekend. Continue reading →

Don’t feed the trolls: Handling social media negativity

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Trolls can be a nightmare for any brand trying to cultivate an online presence with social media, and they are also a nightmare for most of your social media followers. Here’s how to deal with them without losing your cool. Continue reading →

How well do you know real estate? Take our trivia quiz to find out

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Challenge yourself and your colleagues to see who knows the most, and discover new and interesting facts about the industry that you might not have known before. Continue reading →

Broker Spotlight: Melissa LeGrand, @properties — Elleven | Christie’s International Real Estate

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Learn how Melissa LeGrand, owner and relocation specialist at @properties – Elleven | Christie’s International Real Estate, champions authenticity and mindset in real estate to help newly licensed brokers succeed. Continue reading →

Twitter’s open source code is the final nail in the (marketing) coffin

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Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as it once was, and it could be time for agents to focus their social media marketing elsewhere. Continue reading →

Where should I post? 3 steps for choosing a social media platform

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Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading →