In luxury, agents have to level up their brand

“It’s a different lifestyle, it’s a different language,” Cindy Raney of the Cindy Raney & Team told attendees at ICNY on Wednesday about luxury — and that luxe clients appreciate attention to the details. Continue reading

Authentic marketing helped launch the careers of these 3 agents

Matt Lionetti and Tyler Whitman, of The Agency, and Sarah Desamours, of Douglas Elliman, shared their strategies for authenticity on social media with attendees at Inman Connect New York on Wednesday. Continue reading

The Umanskys dish on work-life balance and life as reality stars

“It’s great brand-building,” CEO Mauricio Umansky said of his family’s new real estate reality TV show, “Buying Beverly Hills.” “But more than the brand building, it was just meant to have a lot of fun.” Continue reading

In love and recruitment, ‘marriage’ is key, Keller Williams broker says

As the market continues to slow down on its way to normalization, it’s more important now than ever that brokers effectively recruit top talent. Continue reading

Brad Inman at Connect New York: 2023 is a year for metamorphosis

Inman was optimistic about the year ahead for real estate during his opening talk at Inman Connect New York, but also urged leaders in the industry to appeal directly to lawmakers about how they’d like new regulations to be shaped in the future. Continue reading

Long & Foster acquires Charleston-based Southern Coast Real Estate

The acquisition comes just two weeks after Long & Foster entered the Charleston market and adds nearly 50 additional agents to the brokerage’s ranks, according to the company. Continue reading

Hilton & Hyland taps David Kramer to succeed Jeff Hyland as president

Kramer has been with the luxury boutique firm since 2005 and is one of Hilton & Hyland’s top producers. He succeeds the late Jeff Hyland, who died of cancer nearly a year ago. Continue reading

Oppenheim Group’s ‘Selling the OC’ renewed for 2 more seasons

Production for the next season of the real estate reality TV show is reportedly scheduled to begin sometime this winter. Continue reading

Slew of Lansing area teams moves from Coldwell Banker to RE/MAX

Four teams previously affiliated with Coldwell Banker Hubell BriarWood in Lansing, Michigan, have moved to RE/MAX Real Estate Professionals Okemos since December representing about 20 real estate agents and staff and nearly $150 million in average annu… Continue reading

The Agency 2022 Red Paper: A softening, but still strong market

“The key takeaway is this,” CEO Mauricio Umansky said of this year’s report. “Housing remains a primary investment for the world’s most affluent citizens and a safe hedge against inflation.” Continue reading