As the industry continues to evolve, smaller brokers are going to need to think about how to increase profitability, and that often requires scale, said BHGRE President Ginger Wilcox. Continue reading
Elevated rates chill the prospects of a 2025 sales rebound from the lowest level in 30 years, as many would-be homebuyers and sellers would stay on the sidelines. Continue reading
Recruiting and retaining agents is all about finding the people who are already the right fit for your culture and business model, brokers at Connect NYC say. Continue reading
Zillow’s market cap may be 50 times bigger than the franchise giant’s, but that doesn’t mean traditional industry players need to make a “fundamental pivot,” the CEO tells Brad Inman. Continue reading
Mortgage rates hovering near “key psychological level” of 7 percent, a likely factor in the slow pace of applications for both refinance and purchase mortgages: MBA chief economist. Continue reading
Announced Wednesday, Rocket’s new domain targets high-intent homebuyers by utilizing AI to provide around-the-clock support, answer questions and keep clients and agents informed. Continue reading
ChatGPT is great for simple tasks like writing property descriptions or marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant. Continue reading
Mortgage lenders have renewed their calls to slash Federal Housing Administration mortgage insurance premiums to help buyers struggling with elevated housing costs and mortgage rates. Continue reading
Plan to require lenders working with Fannie and Freddie to use FICO Score 10 T and VantageScore 4.0 models by Q4 2025 has been dropped, with new implementation date “TBD.” Continue reading
The grandson of PulteGroup founder William J. Pulte, Bill Pulte is a private equity CEO, philanthropist and Trump loyalist with 3 million followers on X. Continue reading