Author Archives: Michael Zaransky

How the pandemic reinforced the value of agility in the multifamily sector

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Change is constant. Business leaders, whether in the multifamily sector or elsewhere, need to understand that and remain agile and adaptable. Continue reading →

How homebuilders can take the sting out of supply chain woes

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The pandemic has presented an unprecedented challenge, and multifamily leaders have been forced to adapt. Michael Zaransky outlines some ways to soften the blow of supply chain issues. Continue reading →

Maintaining work-life balance in the multifamily sector

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Finding that sweet spot between work life and home life is a matter of discipline, timing and scheduling. It’s a matter of committing oneself as much to self-care as to the job at hand, as much to me-time as to go-time. Continue reading →

Get results in your next negotiation with these simple tips

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A good negotiation is all about finding balance, not browbeating the other side into submission. Here’s how to negotiate in an effective way that will set you up for continued success in the multifamily sector. Continue reading →

Communication is half the battle: 4 ways to ensure team cohesion

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Team cohesion, as much as it mattered before, matters more now. Team members want to be engaged and in the loop. It falls upon management to ensure that happens. Here’s how to foster better connections and keep everyone on the same page. Continue reading →

3 tips for setting your 2022 multifamily marketing plan

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The rental landscape has shifted, to say the least, over the past two years. Michael Zaransky, founder and managing principal at private equity real estate firm MZ Capital Partners, shares how his firm is planning its marketing budget for next year. Continue reading →

Are in-person tours dead? Not so fast

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Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here’s … Continue reading →

Renting vs. buying: Here are some points to ponder 

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Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here’s what to consider in the buying versus renting debate. Continue reading →

How this multifamily investor keeps his team on the same page

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There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here’s how one investment firm works aligns everyone with company goals. Continue reading →

How technology has shaped multifamily marketing

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Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading →