51 blog or video topics for marketing to homesellers

Whether you’re creating a new blog post, a YouTube video or content for your social media channels, these topics are geared toward hopeful homesellers. Broker Teresa Boardman offers a host of ideas designed to help you fill your listing pipeline. Continue reading

It’s not about you! 15 reasons past clients go with another agent

There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading

Your prediction about the housing market is probably wrong

Forget the memes. According to broker Teresa Boardman, if you’ve been around real estate for any length of time, you know that the only thing you can expect is the unexpected. Continue reading

Listening skills are the salesperson’s superpower

Sometimes real estate agents don’t seem to be able to break away from the script and listen to what potential clients really want and need. Broker Teresa Boardman offers a tale of two customer service experiences to share the importance of paying atten… Continue reading

Does real estate tech ever make you cry?

Real estate companies and associations have spent bazillions on technology that no one wants to use or that quickly becomes obsolete, writes broker Teresa Boardman. Here’s what would make it better and more user-friendly. Continue reading

Your local housing market is complicated. Know your numbers, and use your words

Understanding local real estate data can separate the pros from the wannabes. Teresa Boardman explains how her evening bike ride turned into a lesson about the words consumers are hearing most about the market. Continue reading

The internet is a hotbed for criminal behavior

It isn’t safe to be on the internet, but that is where business comes from these days. Broker Teresa Boardman offers warning signs to look out for and ideas for keeping yourself safer from online predators. Continue reading

To retire, not retire or un-retire: Explore your options

No one talks about retiring and unretiring, yet people do it, says broker Teresa Boardman. Here’s why she challenges the notion that retirement has to be forever. Continue reading

Clear the decks: How brokers could instantly improve the industry

Recruiting should be about more than warm bodies, according to broker Teresa Boardman. Making the industry better starts with brokers and the quality of their agent recruitment. Continue reading