Author Archives: Troy Palmquist

Real estate needs new ways to connect with the tech world

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Troy Palmquist writes that the first HomeCode Pitch Battle proved that real estate and tech connect best in ways that are less sales pitch and more get-together. Continue reading →

Compete with giants: 5 strategies only indie brokerages can pull off

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Troy Palmquist and Lauren Henss break down how the best independent brokerages are using speed, brand discipline, and agent-centric operating models to win recruiting and market share — even as consolidation accelerates. Continue reading →

Virtual vs. local assistant? You’re asking the wrong question

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Virtual assistants offer leverage. Local assistants protect your brand. Understanding the difference, Troy Palmquist writes, is what separates scalable agents from overwhelmed ones. Continue reading →

Headed to Inman Connect New York? Don’t miss these sessions

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As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about. Continue reading →

Headed to Inman Connect New York? Don’t miss these sessions

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As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about. Continue reading →

How your brokerage’s audit could turn into a regulatory nightmare

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In this episode of their “True Crimes” podcast, Troy Palmquist discusses real-life cases with compliance expert Summer Goralik and points out the red flags agents need to watch for to ensure their brokerage is on the up-and-up. Continue reading →

Why every real estate agent needs a signature candle

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Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading →

Why agents should participate in a pitch battle in 2026

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Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

How analytics and accountability drive real estate team performance

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Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth. Continue reading →