Author Archives: Troy Palmquist

What is company culture? An indie broker-owner gives his 2 cents

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Regardless of what type of brokerage you belong to, culture makes a big difference in how a business operates. In fact, a company’s culture can make or break its success. How do you find a culture that’s right for you? Regular Inman contributor and ind… Continue reading →

Why indie brokers should take back the search

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Until recently, regular Inman contributor and indie broker Troy Palmquist thought using a branded app was a luxury. But after a conversation and some research, he’s opened his eyes to the possibility of white-labeled tech and the benefits that far outw… Continue reading →

3 reasons listing agents should attend appraisals

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A recent experience made regular contributor Troy Palmquist wonder: How many listing agents show up to appraisals? Here’s why he thinks it’s worth popping into the appraisal on your sellers’ behalf. Continue reading →

Does property activity online boost your listing’s exposure?

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Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out? Troy Palmquist digs into popular sites’ metrics, or lack thereof. Continue reading →

3 ways coaching can help you be a better agent

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Do you need a coach? The answer lies within you and your needs. A coach doesn’t have to be a paid coach; it could be a mentor, a confidant or a person you hire. As long as you work with a pro, your business will improve in these aspects. Continue reading →

How this indie broker is arming agents with competitive tech

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Regular contributor and indie broker Troy Palmquist gives his service-oriented approach to arming agents with tech to compete against the big industry names that are gobbling up tech and services.
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Why you should track every buyer who walks through the door

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If you’re not keeping track of every buyer who walks through the door of your listing for an open house or showing, you’re being irresponsible and unprofessional. Here’s why. Continue reading →

Why your ‘999’ price strategy is only fooling you

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Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading →