Author Archives: Troy Palmquist

How to transform your SOI into an effective CRM

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Whether you don’t have customer relationship management, aren’t using it or want to get more out of it, here is a quick and effective method for compiling a solid list of contacts — plus a few tips on expanding on your sphere of influence. Continue reading →

Don’t become phishing bait! Use these 5 tips to stay safe

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As broker owners, we need to do a better job at being more aware of scams and learn how to avoid them. Here are a few tips I’ve gleaned from cybersecurity experts that will help keep you and your agents safe. Continue reading →

Why getting the Pinterest look in your listings matters

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All the images of perfect-looking properties online have heightened buyer expectations. Here are some statistics to be familiar with if your clients are reluctant to stage their property. Continue reading →

5 tips for showing your staff a little love

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A well-run office is a happy, connected office, where everyone knows that their hard work is appreciated. Here are a handful of ideas on how to show that appreciation. Continue reading →

Fix that outlet! How to manage client expectations during the appraisal process

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The home appraisal process can be a tripwire during the sales process because it involves judgments about a family’s home, the center of their emotional lives, whether they realize it or not. Here’s how to help your clients — and yourself — during thos… Continue reading →

Agent extinction is not inevitable — if you’re on top of your game

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Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading →

Agent extinction is not inevitable — if you’re on top of your game

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Comments Off on Agent extinction is not inevitable — if you’re on top of your game

Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading →