7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading

Counteract the latest Fed rate hike with a seller rate buydown

A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment. Broker Troy Palmquist offers expert lender insight on how deals are getting done today using seller credits to b… Continue reading

This closing gift just might save your client’s life(style)

You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come. Continue reading

Incentives slashed, downlines dropped. Time to sell real estate

As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again. Continue reading

7 open house secrets to make your listing unforgettable

An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading

Bringing sexy back: How to get your listing noticed now

The days of the hands-off, zero DOM market are over. According to broker Troy Palmquist, it’s time to get back to what we do best: Getting those listings noticed.
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It’s up to us to keep the American dream alive and well

To keep the American experiment vital and vibrant, we need buy-in from folks who are getting overlooked in the current market. Broker owner Troy Palmquist offers insight into ways to make the dream more attainable. Continue reading

Can’t get the cat out of your listing? 5 tips for dealing with pet odors

Bad odor is one of the hardest challenges to overcome when selling a home. Find out how to get to the root of the problem and fix it once and for all. Continue reading

Press reset! How to regenerate your real estate business

Old clients, old friends, old leads — you truly never know what or who will come back to ask for your professional services. So, take the time to try things, initiate conversations and regenerate relationships. Here’s how. Continue reading

Back to the office? What real estate agents should wear

It’s time to trade in those sweats for “real” clothes. But what constitutes professional attire now? If you’re not sure what the rules are anymore or if you simply want a wardrobe refresh, here are some things to think about so you can stay on the righ… Continue reading