Author Archives: Troy Palmquist

Keller Williams’ profit sharing move shouldn’t come as a surprise

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People are pointing fingers and raising hell over KW’s recent profit share announcement, writes broker Troy Palmquist. But why is everyone so surprised? Continue reading →

7 ‘connect’-ions I made at Inman Connect Las Vegas

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If it’s been a while since you’ve been to an industrywide event, broker Troy Palmquist says it’s time you start making travel plans. Continue reading →

Avoid a Tori Spelling moment by finding the humanity in clients

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An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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The shiny objects keeping you from serving your clients

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Don’t just sit back and wait for things to happen. Find the home your buyer clients are looking for and help them get to the closing table. Continue reading →

Lesson Learned: Here’s what it takes to sell a luxury Legacy

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In honor of Luxury Month, Troy Palmquist sits down with Austin, Texas, luxury agent Bridget Ramey for a one-on-one in her spectacular Lake Austin listing. Continue reading →

There are 6 months left in 2023. You can still win the year

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If you’re coming out of the spring market and feeling disappointed in your progress, it’s time to get back in touch with your 2023 goals, writes broker Troy Palmquist. Continue reading →

It’s time to put American innovation to work for housing

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America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy. Continue reading →

Price, cost and value: You (and your clients) should be looking at all 3

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While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process. Continue reading →

Find your superpower so you can save your business

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In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business. Continue reading →