Author Archives: Troy Palmquist

10 ways to banish ‘what-ifs’ from your 2024 business plan

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For eXp’s Troy Palmquist, a positive mindset starts with getting rid of negativity and “what-if” scenarios that play into your worst fears. Continue reading →

Running on empty? Check yourself before you wreck yourself

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When eXp’s Troy Palmquist ran out of gas (literally), it gave him some time for reflection. Find out how to manage your energy this holiday season so that you can keep moving forward. Continue reading →

The 2023 word of the year is ‘authentic,’ but what does it mean?

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Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp’s Troy Palmquist looks at what it means to be authentic and how you can put it to work in your life. Continue reading →

How do you define a luxury brokerage brand?

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Whether you’re looking to move up to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers insights and advice for putting that luxury polish on your branding. Continue reading →

What teams are looking for in a brokerage — and why they switch

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The needs of real estate teams are unique and varied, according to Troy Palmquist. Find out how brokers can better serve those needs and how team leaders can make choices that work for everyone. Continue reading →

2023 is full of noise and disruption. Here’s how to do business anyway

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There’s a lot going on in real estate and beyond, writes broker Troy Palmquist. Here’s how to block out the things you can’t control so you can get back to business. Continue reading →

‘It’s not personal, it’s business’: Avoid hard feelings when agents go

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When an agent leaves a brokerage or team, is it because the broker-manager or team leader failed the agent? DOORA broker Troy Palmquist shares tips to help you avoid taking an agent loss personally while learning from the experience. Continue reading →

5 steps to growing a business with video content

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Growing your influence and getting your name “out there” in your local market means more than just creating content. It’s also about how you refine and distribute it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his conten… Continue reading →

10 ways to invest in your agents (so they’re invested in you)

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Although broker Troy Palmquist and DOORA Creative Director Janet Pozos know that brokers expect accountability and investment from their agents, the agents need the same thing from their leaders. Continue reading →

Stop chasing! 5 ways to attract the agents you need now

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Whether you’re a team leader or broker, the way you connect with others in your area matters. DOORA broker Troy Palmquist offers five steps to attracting your market’s best agents Continue reading →