Author Archives: Troy Palmquist

Why we shouldn’t take July 4 for granted ever again

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This year, as you gather for July Fourth or prepare for long-delayed vacations, take a moment to revel in the feeling of freedom we can all enjoy this summer. Continue reading →

3 tips for avoiding surprises during the homebuying process

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During these unprecedented times, it’s important for agents to do everything they can to protect themselves and their buyers from hiccups during the process. Here are a few things you can do. Continue reading →

Want to foster communication and learning? Start a brokerage book club

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As this broker has discovered, a book club is a great way to get your agents together virtually and help them grow, foster connections and discover new tools. Here’s how to start one. Continue reading →

9 valuable real estate lessons you can learn from Monopoly

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This classic board game is becoming a stay-at-home entertainment staple. Here are all the valuable lessons you can explore (and a few basics to revisit) by making some deals, adding a few investment properties and strategizing to win. Continue reading →

How to take your listing presentation virtual

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In this new era of real estate, agents have to step up to the plate and leverage the right technology and tools to seal the deal. Here’s how to keep it professional while working remotely. Continue reading →

3 ways to get buzz for your luxury listing as the market changes

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Now more than ever, we need to drum up new and exciting ways to showcase luxury real estate. Here are a few ideas for what to do now and what to think about for when the coronavirus pandemic subsides.  Continue reading →

How to create a business continuity plan for your brokerage

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COVID-19 disruptions expose an uncomfortable truth — many brokers are not prepared for changes to business as usual. What can you do to build resilience into your brokerage?  Continue reading →

How to transform your SOI into an effective CRM

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Whether you don’t have customer relationship management, aren’t using it or want to get more out of it, here is a quick and effective method for compiling a solid list of contacts — plus a few tips on expanding on your sphere of influence. Continue reading →

Don’t become phishing bait! Use these 5 tips to stay safe

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As broker owners, we need to do a better job at being more aware of scams and learn how to avoid them. Here are a few tips I’ve gleaned from cybersecurity experts that will help keep you and your agents safe. Continue reading →