Ways to Vet a Caregiver or Caregiving Agency

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Recently, The Wall Street Journal published the results of its investigation into the practices of Care.com, the country’s largest matching site for caregivers, babysitters and nannies. What it found raises serious questions for anyone who needs to hir… Continue reading →

Master of the Home Entertainment System

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When it comes to housekeeping, my wife Sue and I play distinct roles. I do the cleaning, laundry, shopping, and cooking. Sue thanks me. Considering Sue has a full-time job, I have no problem with this arrangement. In all immodesty, I can claim to be a … Continue reading →

How to Choose a 55+ Active Adult Community

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The first time Mary Hickey, 53, and her husband, Joe, 59, looked at a home in Sun City Peachtree, a development in Griffin, Ga., in early 2016, they didn’t realize it was an age-restricted community. But the more the accountant and human resources mana… Continue reading →

How to build brand awareness as a newbie agent

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Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading →

5 tips for staying relevant regardless of market, brokerage or location

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Rob Latufo isn’t sure going forward what commission structures will be like, what corporate entity he will be working for or how many transactions a year he will be able to derive from the mass of leads out there, but he’s sure of one thing: Agents nee… Continue reading →

Going all in with Zillow leads? 3 tips for winning big

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What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads. Continue reading →