Why today’s buyers will win the long-term game — even after a market shift

In this tale of two homebuyers — one who sold at the bottom of the market, and one who bought — we look at what happens when a homebuyer decides to play the long-term game and why we must teach our clients the long-term benefits of owning a home and lo… Continue reading

The befuddled state of today’s real estate technology

There’s much hype about technology in the real estate industry, but are real estate agents even using the technology available to them properly? Does the use of technology result in more sales? Will the company with the best technology win? And if so, … Continue reading

WATCH: How to work (and own) seller leads on a team

A potential client reaches out and specifically wants to work with the team lead. How do you distribute listing leads in this case, and how do you build trust with the seller? Find out from Northrop Realty’s Creig Northrop, who does this flawlessly wit… Continue reading

Miami power agents The Jills rebrand, join forces with the Zeder Team

Changes are afoot for Miami’s most well-known real estate duo — the Jills are forming a new company through a collaboration with the Zeder Team. Continue reading

WATCH: The anatomy of a solid marketing plan

As an agent, marketing is almost always playing on a loop in the back of your mind, which makes sense as bringing in business directly feeds your bottom line. In this video, Molly McKinley and Valerie Garcia outline how to create a successful marketing… Continue reading

Tips to Prepare for Retiring This Spring or Summer

After putting in several decades of hard work so you could retire comfortably, it’s finally time to pull the plug. As you begin to set your retirement dreams in motion, hold on. It’s not quite time to unwind just yet. There are a few final steps you’ll… Continue reading

New Zillow CEO saw iBuying as ‘existential threat,’ envisions changes to agent ad model

Zillow dived into iBuying after seeing it as an “existential threat,” the company’s newly reinstalled CEO said this week, and he anticipates major changes to its current practice of charging agents for a subscription to get leads. Continue reading

Former franchise sues RE/MAX Integra over ‘predatory recruiting’

Leading Edge Real Estate, a Boston indie that split from RE/MAX Integra is suing its former franchisor for what it’s calling a “predatory recruiting” campaign in violation of franchise agreements, in the wake of the divorce. Continue reading

WATCH: How I built my real estate team

All teams have to start from square one. Hear from successful team leaders, moderator Kris Lindahl, Rachel Adams Lee, Jeremy Stein and Daniel Beer, as they reflect back on what they did early on to set up their teams for success. Continue reading