New strategic partnerships yield 2 new AI platforms

AI platform Purlin and offer negotiation marketplace Final Offer have merged to create an all-encompassing, end-to-end AI platform, while celebrity agent James Harris has teamed up with Afterpay co-founders to launch the residential real estate AI oper… Continue reading

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading