These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading

Mortgage lenders are turning to AI to play in the big leagues

Rocket Mortgage and UWM are counting on AI to help them scale their businesses as mortgage rates fall. Small and mid-size lenders don’t want to be left behind. Continue reading

Gary Keller, Opendoor stock, one broker’s TikTok: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

New course gives agents cutting-edge consumer, design trends data

Better Homes and Gardens Real Estate’s new course helps real estate agents leverage cutting-edge consumer and home design trends to upgrade their marketing. Continue reading

How real estate pros can thrive beyond the MLS in the AI era

Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading

Tidalwave and Bevri.ai launch agentic AI for mortgage brokers

Mortgage technology startup leveraging integrations with Fannie Mae, Freddie Mac and ICE Mortgage Technology to grow its stable of clients — which now include NEXA Mortgage. Continue reading

7 wins (and 8 won’ts) our team has discovered while using AI tools

Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success. Continue reading