Tag Archives: AI

AI was built to replace us — but it might end up freeing us

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AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading →

The rise of AI fakes could erode trust in real estate marketing

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AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading →

5 hot real estate technology trends

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The real estate industry is evolving fast as AI, digital twins and smart technology redefine the buying and selling experience. These five trends show how innovation is driving efficiency, trust and smarter decision-making across every corner of the ma… Continue reading →

Want AI to recommend you in online search? Do these 7 things

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SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading →

AI key to growing Rocket, Redfin and Mr. Cooper under one roof

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“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth. Continue reading →

What’s More Important in Real Estate Today, AI or You?

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AI can help enhance your image, knowledge, and consistency of message, but it’s you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not. Craig and Toby will break down… Continue reading →

AI expert: Agents must harness AI or be replaced by those who do

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The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. “You don’t have to worry about AI replacing you. You have to worry about agents using AI replacing you.” Continue reading →

Zillow expands tech stack to include collaborative search

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Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading →

Practical magic! How to use AI for real estate disclosures

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Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes. Continue reading →

How I script, edit and caption real estate videos FAST using AI

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Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading →