After several careers, Scott Poe has built a 50-agent brokerage, partnered with Zillow and Realtor.com, launched a mortgage company and architected a system designed to scale. Continue reading
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes. Continue reading
From Netflix’s Warner Bros takeover to Disney’s AI partnership with OpenAI, major platforms are signaling a shift away from growth at all costs and toward tighter control over distribution and access. As consolidation, regulation and automation reshape… Continue reading
From Netflix’s Warner Bros takeover to Disney’s AI partnership with OpenAI, major platforms are signaling a shift away from growth at all costs and toward tighter control over distribution and access. As consolidation, regulation and automation reshape… Continue reading
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients. Continue reading
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading
Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading
Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading