How will AI change your real estate business?

The world is changing. Consultant Chris Pollinger believes that those who embrace the coming wave of AI will outpace their competition exponentially. Continue reading

How to create great marketing content in seconds with ChatGPT

We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose signific… Continue reading

Zillow deploys AI to improve online home search experience

Powered by an advanced natural language technology, homebuyers can enter longer, detail-rich requests, as they would on Google, to unearth more accurate inventory matches. Continue reading

AI now complete with built-in stereotyping

If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing. Continue reading

Ryan Serhant: Interactive media is the next big thing in real estate

At Inman Connect on Thursday, the SERHANT. CEO dished with Inman’s Lockhart Steele on the rise of artificial intelligence, ChatGPT, virtual worlds and a more inclusive real estate industry. Continue reading

10 places real estate pros are safe from AI

AI will impact the real estate industry and improve efficiency in many areas. However, there are certain aspects of the industry that will remain unchanged. Continue reading

Localize CEO announces 2023 vision and strategic growth plan

Localize CEO Omer Granot sat with Amy Somerville on the main stage in front of a massive room of top agents and brokers. He broke the news of how Localize would exponentially increase an agent’s productivity without sacrificing quality. Continue reading

Data and multiple listing services: A love story?

Speakers at Inman Connect New York on Tuesday urged MLSs to adopt new datasets and make sure to share them in ways that are useful to agents and consumers. Continue reading

Writer’s block? Break it, with computer-vision backed ListAssist: Tech Review

ListAssist is an ideal solution for real estate marketing teams tasked with cranking out original copy day after day, the creatively drained agent and the tech-savvy team that wants to further automate business tasks they find tedious. Continue reading

PlanetRE integrates Chat GPT to inspire agent content marketing

The company intends to make it easier for agents to generate useful, engaging content. “Humans have worked hard for a long time. It is time machines do the heavy lifting from here on,” said CEO of planetRE Subrao Shenoy. Continue reading