For now, it’s business as usual for real estate agents affiliated with Anywhere-owned brokerage brands. But as Compass moves to acquire them next year, some real estate leaders say it may place pressure on competitors to ramp up their own expansions. Continue reading
In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading
Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT… Continue reading
Zillow CEO Jeremy Wacksman said the company expects its leasing costs to drop by about $16 million over the next four years and anticipates earning $26 million in sublease income during the same period. Continue reading
Peter Knag joins the company in the middle of a rough real estate market, and when iBuying specifically appears to have lost some of its buzz. Continue reading
Zillow’s recent pivot from a traditional agent ad model to it’s all-in instant offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model. Continue reading