Tag Archives: automation

9 brutally honest budgeting truths no brokerage wants to face in 2026

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Chris Pollinger shares brokerage budget planning truths every real estate business must face to cut comfort, measure performance and prioritize profit. Continue reading →

How AI helped me get 110K views posting 30 times a day for 30 days

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Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Continue reading →

HELOC disruptor Figure boasts $7B market cap after successful IPO

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The blockchain-powered home equity lender says it has not only revolutionized the process of originating mortgages, but financing them by making it easy for investors to trade them as assets. Continue reading →

I lost a listing to AI. Here’s how I’m making sure it never happens again

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After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading →

What today’s skills-based market demands of real estate agents

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The market has shifted. If you’re working the same way you did a year ago, you’re likely getting half the results, coach Verl Workman writes. Talent is rewarded over timing. Continue reading →

Broker Spotlight: Matt Borland, Corcoran Icon Properties

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Find out how this Northern California brokerage executive is bringing “measured, intentional growth” across his region, while preserving company culture and values. Continue reading →

These agents are ‘drowning.’ AI was supposed to save them

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Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading →

These agents are ‘drowning.’ AI was supposed to save them

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Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →