50 blog post ideas that’ll attract homesellers

The best way to attract seller leads is to create quality information that will help them and position you as the local expert. Here are 50 blog post ideas aimed at attracting sellers. You only need to write them once, but you can repurpose them throug… Continue reading

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital… Continue reading

3 ways to actively ensure the longevity of your career

While attending the real estate licensing program, I learned an insane statistic: About 90 percent of real estate agents leave after five years. How do you prevent falling prey to the five-year itch? Actively continue your education through these three… Continue reading

4 ways brokerages can expand their agents’ education

In the constantly changing real estate industry, how do real estate brokerages furnish their agents with the knowledge and tools they need to succeed? Here are some of the top strategies for fostering agent growth through coaching, ongoing education an… Continue reading

7 reasons pre-listing inspections are an absolute must

Contrary to popular belief, the celebrations shouldn’t begin right when a contract is executed — in fact, it marks the beginning of a long and uncertain process to a potential closing. The best way to increase a seller’s chances of closing smoothly is… Continue reading

21 contract terms every agent should be able to explain with ease

As we go about our business, we sometimes forget that clients might not be familiar with common terms agents throw around without thinking (aka Realtor speak). Here are the 21 terms we consider most crucial for agents to explain to buyers and sellers w… Continue reading

The referral system that’ll land you 30 more deals per year

Most agents aren’t asking for referrals the right way or sometimes at all. If you’re not actively (and strategically) asking for referrals, you’re likely missing out on dozens of deals each year. Here’s how to effectively leverage your sphere of influe… Continue reading

Open house cheat sheet: 6 questions to prep for

Part of preparing for an open house is having the information buyers will request at the ready. Whether creating a show sheet, adding information to the listing website or preparing for in-person exchanges, know the answers to these six questions. Well… Continue reading

Sales skills need a boost? 5 tips for smoother negotiations

Whether you are working with a buyer or seller, agents must skillfully bring everyone to the negotiation table and help broker a deal that their clients can be satisfied with at the end. It sounds easy, but it’s not. To sharpen your negotiation and sal… Continue reading