Who’s in your tribe, who’s your chief, and where are you headed?

Who is in your tribe? Did you actually pick them? Who’s the chief, and where are you headed? Maybe we don’t pick our tribe, maybe we get the tribe we create through our interactions. Continue reading

5 quick Memorial Day marketing ideas for agents

Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
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Want to rise above your competition? Try these 5 pro moves

In real estate, showcasing your professionalism is how you get business. It’s how you convince buyers and sellers to work with you over the plethora of other agents out there. What can you do to exhibit competence and display your skillset to past and … Continue reading

3 essential social media platforms for newbie agents

When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan. Continue reading

Moving to a new market? Here’s how to start on the right foot

To offer your clients the most valuable service, you have to learn everything your prospects might want to know about your new market. If you find yourself starting over, here are some tips to make it a little bit easier. Continue reading

Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the … Continue reading

4 tips for avoiding toxic behavior in real estate

Whether it’s clients creating roadblocks over the smallest details or other agents working to bring their colleagues down, today’s entrepreneur needs to be equipped to not only combat the problem when face to face, but also prevent it from ever happeni… Continue reading

6 tips for creating video that today’s consumers will actually watch

Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine. Continue reading