When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan. Continue reading
To offer your clients the most valuable service, you have to learn everything your prospects might want to know about your new market. If you find yourself starting over, here are some tips to make it a little bit easier. Continue reading
Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the … Continue reading
Whether it’s clients creating roadblocks over the smallest details or other agents working to bring their colleagues down, today’s entrepreneur needs to be equipped to not only combat the problem when face to face, but also prevent it from ever happeni… Continue reading
If you’re interested in learning more about the ancient Chinese practice of feng shui, and how it applies to real estate and staging, then here are eight basic principles. Continue reading
Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine. Continue reading
In today’s high-tech office environment, are face-to-face meetings necessary, or even possible, when so many brokerages are virtual? Here’s how to host a meeting that your officemates will enjoy attending. Continue reading
Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business. Continue reading
Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading
In the fast-paced real estate environment with so many moving pieces, it’s critical for agents to manage their time wisely. Be the Marie Kondo of time management: Declutter your schedule, and keep only the activities that bring you closer to your goals Continue reading