Tag Archives: back to basics

How to answer 10 common seller appraisal questions

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Here are 10 questions that homesellers will most likely ask during the appraisal process. Here’s how to best respond to prepare them for all outcomes. Continue reading →

Agents: Check your bias at the door

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Regardless of your beliefs, your political affiliation or your passion for a specific cause, when it comes to real estate, personal bias can easily slip into a conversation. Even the slightest slip in this area can result in violations of the Fair Hous… Continue reading →

‘Millennials should not buy homes’ and other lies consumers fall for

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There’s a lot of misinformation about down payments and loans that is spread to and believed by consumers. Here’s how we can help change the false narratives at an agent level. Continue reading →

Who’s in your tribe, who’s your chief, and where are you headed?

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Who is in your tribe? Did you actually pick them? Who’s the chief, and where are you headed? Maybe we don’t pick our tribe, maybe we get the tribe we create through our interactions. Continue reading →

5 quick Memorial Day marketing ideas for agents

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Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
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Want to rise above your competition? Try these 5 pro moves

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In real estate, showcasing your professionalism is how you get business. It’s how you convince buyers and sellers to work with you over the plethora of other agents out there. What can you do to exhibit competence and display your skillset to past and … Continue reading →

3 essential social media platforms for newbie agents

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When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan. Continue reading →

Moving to a new market? Here’s how to start on the right foot

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To offer your clients the most valuable service, you have to learn everything your prospects might want to know about your new market. If you find yourself starting over, here are some tips to make it a little bit easier. Continue reading →

Why don’t we think about clients’ specific needs?

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Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the … Continue reading →