Ready to thrive in 2025? Feed your white wolf

As 2025 approaches, Ophir Adar writes, many real estate agents are wondering how to thrive in a rapidly changing market. The key to success lies with your focus, mindset and ultimately, your results.  Continue reading

How empathy can lead the way to a 5-star client experience

Team lead Jen Berbas writes that taking into account the client perspective and experience at every stage of the transaction allows you to optimize their process and outcome. Continue reading

Leader of the pack: How to lead effectively in uncertain times

Broker Pam Blair shares how your leadership style can impact the rest of your pack and what you can learn from the animal world to make you more effective. Continue reading

10 must-read real estate business books perfect for 2024

Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market. Continue reading

Don’t facilitate source of income discrimination by sellers

Don’t discourage your sellers from talking to FHA, VA, USDA or DPA buyers, fair housing advocate Dr. Lee Davenport writes. Help facilitate both a timely sale and greater affordability. Continue reading

This hidden barrier is blocking you from achieving real estate success 

Whether you characterize them as “reasons” or “explanations,” excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance. Continue reading

16 incentives that may help sellers move their homes this fall

If you have listings left over from the slow spring and summer selling season, today’s lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives. Continue reading

6 business basics every real estate agent must learn

Running a successful business isn’t just about the big things, coach Verl Workman writes. Often, it’s about the small, incremental habits that add up over time. Continue reading

12 key steps for creating confident and effective buyer consultations

With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading