President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading
While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable agents you can hire. Who are those people? Find out here. Continue reading
You might feel as if you’re achieving a lot by undertaking several tasks at once, but the opposite is true. Neuroscience research shows that multitasking confuses the brain, slows you down and makes you prone to make errors. Continue reading
Here are 10 questions from our new agent sales training that address different aspects of the closing process — let’s see how well you do. Continue reading
Regardless of your beliefs, your political affiliation or your passion for a specific cause, when it comes to real estate, personal bias can easily slip into a conversation. Even the slightest slip in this area can result in violations of the Fair Hous… Continue reading
If you’re interested in learning more about the ancient Chinese practice of feng shui, and how it applies to real estate and staging, then here are eight basic principles. Continue reading
When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong. Continue reading
When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and what the winning agent did right. Continue reading
For years, our industry has fervently debated who really pays the commission — the buyer or the seller. This debate turned up at the final session of Inman Disconnect, where one attendee argued that it’s the buyers who actually pay the commission becau… Continue reading
Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading