When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong. Continue reading
When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and what the winning agent did right. Continue reading
For years, our industry has fervently debated who really pays the commission — the buyer or the seller. This debate turned up at the final session of Inman Disconnect, where one attendee argued that it’s the buyers who actually pay the commission becau… Continue reading
Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading
There are at least three other cases currently pending before the California Labor Commissioner (Department of Labor Standards Enforcement) that offer a simultaneous threat to independent contractor status. Don’t despair yet — there might be sunshine o… Continue reading
A vast majority of today’s consumers believe that selling real estate is an easy business — and that they can get all the information they need from Zillow. Sadly, these people are seriously mistaken. Next time someone doubts your worth as an agent, sh… Continue reading
A major reason that most agents fail is they don’t master the fundamentals — and then build on them throughout their career. Similarly, veterans have dips in their businesses because they lose focus on the basics. If you’re new to the industry or find … Continue reading
The Moehrl class action lawsuit gunning for real estate might not be as dangerous to our profession as we all fear. Here we continue onto the second and final part of our dive into the mistakes, errors and problems contained within this complaint. Continue reading
The issues and potential threat that the Moehrl lawsuit poses to the real estate industry, specifically in regard to sharing listings and compensation through the MLS, have been outlined — but in this two-part series, you’ll be taken on a deep dive int… Continue reading
Have you ever encountered a “dragon” in one of your deals? They come in many different varieties — the persnickety business manager or CPA, the testy attorney, the nit-picking inspector, the appraiser who doesn’t know the area, the helicopter parent an… Continue reading