Tag Archives: bernice ross

What’s the craziest real estate showing story you’ve ever heard?

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Have you ever had a totally bizarre or frightening showing? If you’ve been in the business any length of time, you probably have. In my 30-plus years in real estate, I can safely say Melanie Hurwitz holds the bragging rights to the worst showing ever. … Continue reading →

8 customer service rules every agent should live by

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No matter how hard real estate agents might attempt to dodge transaction issues, Murphy’s law sometimes wins — and it’s still the agent’s responsibility to make sure the transaction closes, regardless of what precipitated the problem. Continue reading →

The cost of buying a home today vs. a year from now

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Consumers are aware that interest rates are increasing, but very few understand how costly these seemingly small increases can be over the life of a 30-year mortgage. It’s your job, as an agent, to explain to buyers why they need to buy right now. Continue reading →

5 strategies for jumping ahead of the new market

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As we transition from a seller’s market to a flat or buyer’s market, you must shift your strategy to focus on how to deal with price depreciation rather than price appreciation. Here’s what to do if prices take a plunge in your area. Continue reading →

Very superstitious: 5 otherworldly beliefs that make or break a deal

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Are you superstitious? What about your clients? Having a knowledge of astrology, feng shui and numerology might not be your thing, but often it can be a boon to your business if you pay attention to whether these belief systems matter to your clients. Continue reading →

21 signs it’s time to fire that annoying client

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When times are tough, or you need the money, it may be tempting to lower your standards to work with a client whose way of approaching their transaction is clearly out of alignment with your personal integrity. More often than not, this choice results … Continue reading →

What today’s ultra-luxury buyers want might surprise you

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There’s a tectonic shift taking place in the ultra-luxury market that may leave many of today’s mega-mansions languishing on the market. In fact, the very amenities that many people have valued in the past, may make their property worth less, rather th… Continue reading →