To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just foll… Continue reading
Listen in for 1000watt’s Marc Davison’s challenge around breaking paradigms in branding your real estate organization, and learn how your name, logo and messaging can work together (in harmony, of course) to articulate what’s important to you as a comp… Continue reading
Sick of spending thousands on leads that rarely convert? If you could, wouldn’t you rather focus your conversion efforts on prospects who already want to work with you? Learn how from Mike Cuevas, aka The Real Estate Marketing Dude. Continue reading
Windermere Real Estate has launched a new marketing campaign highlighting not its considerable technology chops, but its agents’ willingness to go above and beyond for their clients. Continue reading
Technology has always played a key role in the success of real estate agents. Today, smart real estate agents proactively seek out new technologies and other solutions to give them an advantage even in a highly competitive market. Continue reading
Find out what it costs to outsource projects and strengthen top-of-mind awareness, lead generation and social media content. Learn how to know when your efforts are working and how to track the right audience from these marketing gurus. Continue reading
As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading
Have you committed one of these seven deadly sins? Real estate branding experts Tonya Eberhart and Michael Carr of BrandFace discuss these mistakes so that you can avoid committing them while building your brand. Continue reading
Led by husband and wife Realtors, Evelyn and Steve Rosling, the 14-year-old Park Place Real Estate covers the Portland metropolitan area and southwestern Washington state and recorded $120 million in sales volume for 2018 with 25 agents. Continue reading
Artifakt Digital is a creative marketing and website development firm for real estate agents. The Toronto, Ontario-based marketing agency has more than 120 real estate clients and an average project cost of $25,000. According to the company’s CEO, Andr… Continue reading