Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market. Continue reading
Your personal brand is the foundation of your business. Here’s how to bring clarity and consistency to the message it conveys. Continue reading
Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business. Continue reading
It’s better to start building your brand late rather than never, writes coach Darryl Davis. The key is to start as soon as possible. Continue reading
When you commit to building an authentic brand, you’re better able to foster genuine connection with your audience. The Agency CEO and “Buying Beverly Hills” star Mauricio Umansky tells you how. Continue reading
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding. Continue reading
Following a brand “refinement,” Engel & Völkers will continue rolling out additional technology updates to better arm agents to serve the clients of tomorrow, all while sticking to its core values, Hitt told Inman. Continue reading
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success. Continue reading
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading
Engel & Völkers’ luxury agents poured into Miami this week for the company’s 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage’s “Refined” brand refresh. Continue reading