Mauricio Umansky on building a brand-centric brokerage culture

Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading

3 rules for keeping your brokerage’s branding in check

When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading