The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work. Continue reading
Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading
Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading
When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading