The 3 universal truths of real estate marketing

With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading

Endpoint gets feedback from the most important person: the consumer

Allen Hsu has purchased three homes, so he knows from experience that there is a lot that goes into the closing process. Closings involve multiple decision-makers, duplicate requests for information, and processes that are often unfamiliar to consumers. Continue reading

Fathom Realty’s IPO filing reveals increased revenue, widening losses

The flat-fee, virtual brokerage posted a net loss of more than $2.6 million in the first nine months of 2019. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.
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The biggest benefit of agent healthcare benefits? Happiness

Real estate agents need healthcare like everyone else, but they face significant challenges when it comes to actually getting it. Continue reading

Side CEO talks venture capital, iBuyer growth and the need for innovation

Guy Gal founded his company in 2017 and plans to take it national in the coming years. He also believes the real estate industry is primed for more innovation. Continue reading

Traveling to a galaxy far, far away could be as easy as going downstairs

The Agency’s new $26.5 million contemporary craftsman listing includes a 5,000-square-foot Star Wars-themed basement entertainment complex and home theater. Continue reading

The Kaizen way: Reach your goals and improve, step by step

As a broker or team leader, you might have goals for your agents, but you need to train them to focus on the process of achieving those goals to successfully reach them. Continue reading

The agent who knows every inch of his Pacific Northwest island market

This week, Jason Shutt, a broker at Windermere Realty on Bainbridge Island, Washington, seals the deal after sweating the results of a septic system inspection. Continue reading