Tag Archives: business model

Recruiting isn’t always about who’s the best, but who’s the best fit

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Recruiting and retaining agents is all about finding the people who are already the right fit for your culture and business model, brokers at Connect NYC say. Continue reading →

How real estate turns commission trauma into strategic wisdom

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As the industry continues to evolve, the ability to convert market trauma into strategic wisdom will separate the next generation of leaders from those who remain trapped in reactive cycles, marketing strategist Molly McKinley writes. Continue reading →

RE/MAX President Amy Lessinger announces resignation

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Lessinger’s departure comes less than a year after she assumed the role of president. It also comes after RE/MAX has struggled with financial results in recent quarters. Continue reading →

This strategy took Lauren Freedman to the Top 0.1% of Realtors

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Rick Guerrero delves into Freedman’s inspiring story and how her journey can guide aspiring agents in navigating our ever-evolving industry. Continue reading →

Coldwell Banker Warburg expands into Brooklyn with Dumbo office

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The brokerage announced its plans to extend operations beyond its core focus in Manhattan with a new office in Brooklyn’s trendy Dumbo neighborhood, executives announced last week. Continue reading →

EXp World Holdings sells Virbela, the firm that made its virtual world

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The sale, to Virbela’s cofounders Alex Howland and Erik Hill, closed at the end of November. It comes at a time when virtual worlds and the metaverse have waned as a topic of excitement. Continue reading →

3 moments that made Adena Hefets into an industry disruptor

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From watching her parents struggle to make ends meet as a child to connecting with an excellent mentor as an adult, these are the moments that shaped Hefets’ career. Continue reading →

My top producer quit — now what? 6 steps to take

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At least once a month, a broker hits me up with an urgent request for a one-on-one call: “My top producer quit! Now what?” Before you have a nervous breakdown, take stock, and carefully and calmly examine the situation. Here’s how. Continue reading →

Still wondering why service trumps tech? Ask Blockbuster

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You can’t be full of yourself, provide poor service, a poor environment and “charge late fees” when customers expect to be delighted. Ours is a service industry where hubris has no place, and we ought to focus on the end user. Don’t believe us? You mig… Continue reading →