Rate Drop Advantage program offers homebuyers a break on refis

If rates come down in the next three years, Rocket Mortgage’s program will cover some refinancing costs including first appraisal, credit report, tax certification and the mortgage recording fee. Continue reading

Name the top 5 apps on your phone: Pulse

This week, we want to know: What are the top five apps that you simply can’t do without on your cell phone? Continue reading

Let’s talk: Nail the forgotten art of the buyer consult

Mastering the buyer’s consult establishes credibility with clients and helps agents find the most motivated buyers with the highest intent to transact. Team leader Tom Toole offers a refresher on this important skill. Continue reading

Lenders gearing up to help renters become homebuyers

New technology and policy changes at Fannie Mae and Freddie Mac spur innovations by Guild Mortgage and Ready Life to help borrowers without credit scores and good payment histories. Continue reading

How to nurture pessimistic buyers to the closing table

The last couple of years have taken an emotional toll on hopeful homebuyers, and current interest rate and inflation increases aren’t helping. The Agency’s Santiago Arana offers strategies to help your potential homebuyers manage their expectations and… Continue reading

Are things feeling off? How to reset expectations with a client mid-relationship

Some of your clients may have started their transaction in a market that’s different from the one we’re in now. Stan Ponte offers advice for having important conversations and providing timely information to successfully reset client expectations. Continue reading

Flyhomes lays off 20% of workforce, cites rising interest rates

The layoffs come after a rapid expansion into new markets including Texas, Colorado and Idaho following a $150 million Series C funding round. Continue reading

Maxwell’s Español mortgage solution is bilingual, ‘builds trust’

Borrowers with limited English proficiency said to be more likely to make it through the complex application process, enabling lenders to close loans faster and boost loan officer production. Continue reading

Avoid buyer’s remorse: 10 ways to keep your clients happy before and after the deal

It’s a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges. Agent Shelley Zavitz offers 10 tips for keeping your buyer feeling good about their purchase. Continue reading

What instantly differentiates a luxury agent? Pulse

This week, we want to know: How can you tell when someone is a luxury agent? Is it their marketing, price point or ZIP code? Continue reading